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There are many factors that influence consumer behavior. Perhaps one of the most critical is their personality type and the way they live their everyday lives, their lifestyle. Along with these comes one’s self-concept, another vital factor that marketers must take into consideration when determining how to reach their target markets. The way an individual […]

Social Media Audit What is a Social Media Audit? As companies and brands seek to maximize their reach and make their voice heard through various social media platforms, it is crucial for them to monitor and review their actions and the corresponding data frequently. The most efficient way for them to do this is through

Add a post To add a post to your WordPress website, complete the following steps: Based on the content of your post, choose an appropriate Post Title remembering the importance of keywords and SEO. The optimal length of a post title is 60 characters Type or paste your title into the “Add Title” box above